2023 New Year's Message

Time is accelerating, and viruses have taken away a lot of our time in the past year. 2022 can be said to be fleeting, as if we have just started sprinting to the finish line.

It is commendable that the company has maintained high-speed business growth this year and made breakthroughs in many aspects such as new products and new businesses. These achievements are quite remarkable, reflecting the visible sweat of hundreds of employees and the invisible efforts of hundreds of families behind the scenes. It is hard to forget that in this year, some of our colleagues were working on the ground at the project sites affected by the epidemic to ensure the progress. In the last week or two of 2022, colleagues were infected with COVID-19. However, many of our colleagues chose to be "positive" on the road, or resolutely stuck to the front line after being "positive", which illustrates the enterprising and practical spirit of the people of the University of Science and Technology. It is precisely because of everyone's persistence and efforts that we have overcome difficulties in difficult situations and made some valuable progress. At the end of the year, the company will carry out a series of summary and evaluation activities to objectively and fairly evaluate everyone's work throughout the year, and commend colleagues who have performed outstandingly, especially those who have made outstanding contributions in various business processes.

At the beginning of each new year, it is a good opportunity to examine ourselves. The choices we made in the past shape who we are today, and where we want to go shapes our choices. At the beginning of the new year, we may look back on why we started, especially when the business environment became more complex, the organizational scale became increasingly large, and the choices we faced seemed more numerous. We should return to our roots even more.  The higher the wind and waves, the more we need to identify where the lighthouse is. The more complex and ever-changing the situation, the more we need to find something simple and unchanging to guide us forward。

We must never forget that the foundation of a company's survival and development is to create and deliver value to customers All resources and energy of the company should focus on creating and delivering value for customers。

Sales cannot be guided by simple order placement. While order placement is a good thing and necessary for the company's development, focusing solely on it will ultimately lead to low-level competition and may even steer the company towards an unhealthy development quagmire. We need to pay attention to whether each order includes our value creation for customers. If not, it is unsustainable and means there are significant issues that we need to reflect on and address. Our sales work requires selecting battlefields, understanding the true value demands behind customer needs, discovering and guiding potential customer needs, and driving the entire company's value creation process. People often say that sales are the locomotive of a company, but in fact, for the locomotive, whether it walks fast or slow is secondary. The correct direction is the first priority, and we must not lead the road astray.

Delivery should focus on helping customers truly solve problems, and the confirmation and acceptance of milestone nodes during the delivery process are important. However, we cannot really take the few pieces of paper given by customers as the center of our work, but rather truly solve the problems that customers care about. To stand from the perspective of the customer's business, agree on goals with the customer, sort out priorities, and reasonably coordinate resources and our work; In the face of problems that arise during product delivery, it is necessary to solve them completely and thoroughly, truly win customer satisfaction, and make customer confirmation a natural result. If we don't truly deliver value to our customers, how can they realize our profits?

Product development needs to solve customers' practical problems and be good at seizing opportunities, but cannot be opportunistic. The identification of opportunities must come from insights into customers' unmet needs. Always think about creating value for customers, and opportunities for innovation will naturally emerge. We cannot innovate for the sake of innovation. We need to focus on the pain points that customers truly care about, be cautious and solve problems well, strive to make innovations with long-term significant value, and work together to deliver and truly realize and amplify the value of product innovation; We should be good at learning and mastering various advanced concepts to guide the direction of our work, but we cannot solve problems from concepts. Instead, we should start from the business and go back to the business. We should not only avoid working in isolation, but also dare to break through, innovate, and lead.

It should be recognized that the work of various departments and positions in the company is a link in creating and delivering value for customers, and they all have a common endpoint, which is to realize the value demands of customers. There is no link in a company that exists independently of providing value to customers.The ultimate standard for measuring and evaluating the quality of each link's work is ultimately how much contribution it has made to adding value to customers. Even functional departments that mainly target other internal departments should be judged by whether they have enhanced the company's ability to create and deliver value.. Our eyes should look outward more, and it should be everyone looking outward together, not you looking at me, I looking at you, big eyes staring at each other, internal noise raging, and what customers really care about being thrown aside.

Dear companions, our imperfections today are shaped by our choices yesterday. Time waits for no one, we have neither time to be proud nor time to regret. We can only take positive actions to shape a more satisfactory tomorrow. Adhering to the basic concept of creating value and delivering value is the purpose we established when we founded the University of Science and Technology Intelligent Connection. We cannot let it become a slogan. Ideas are intangible, and we need to make them tangible armor through systems, policies, culture, and management. They not only constrain ourselves, but also become a powerful weapon to help us achieve sustainable development, reflected in every choice and action we make in our daily lives.

Yes, it's not easy to stick to simple things in a complex world, sometimes it's just difficult, but history tells us that only simple things can transcend time and space and cope with complexity. We cannot idealize, but each of us needs a spark of idealism to illuminate our hearts, so that we can persevere in difficult times. Adhering to simple things may make us appear slower, but what I want to say is that perhaps slowing down is not a bad thing. Only by moving forward and settling down at the same time can we walk longer.

- Chairman and General Manager Zhong Zhimin